The artwork “Advertising poster for Moser watches” was created by Alexander Rodchenko in 1923. It is an advertisement poster that falls within the art movement known as Constructivism. This movement was characterized by an emphasis on modernity and abstraction, often for utilitarian purposes such as this advertisement.
The artwork features a bold use of typography and geometric shapes, typical of the Constructivist style. The central image is a stylized figure constructed from circular and triangular shapes, which appear to represent a human form combined with elements of a watch, emphasizing the product being advertised. The figure is black with the textual elements in red and white, creating a striking contrast against the deep blue background. The name “MOSER” is prominently displayed across the main part of the figure’s body, drawing the eye to the brand’s name. The text around the figure advertises the watches, suggesting reliability and exclusivity. The overall design of the poster is indicative of the modernist aesthetic of the era, seeking to marry form and function in a visually arresting way.
