The artwork titled “Asti Cinzano” is a painting by Leonetto Cappiello, created in 1910. It serves as an advertisement for an Italian brand of vermouth, a type of fortified wine. The painting is identified with the Art Nouveau movement, also known as Modern, and falls within the genres of posters and advertisements.
In the artwork, a dynamic and lively scene is depicted where a jubilant figure, draped in a flowing white dress, is seen holding a bottle aloft. The figure appears to be seated or reclining joyously on bunches of grapes, both red and white, which prominently occupy the foreground. Surrounding the figure are swirling, ribbon-like forms in vibrant yellow, adding a sense of motion and festivity. The backdrop is a stark, dramatic black, which makes the colors and elements of the composition stand out vividly. The text “ASTI CINZANO” is prominently displayed at the bottom in bold, orange letters, emphasizing the brand being advertised. The artist’s signature and the year of creation, 1910, are also visible within the artwork.
