Alphonse Mucha’s artwork, Biscuits Lefevre-Utile, is an example of Art Nouveau poster design. Originally designed as a calendar in 1896, the title translates as ‘Biscuits Lefèvre-Utile’. It was published by Champenois of Paris and measured approximately 59cm x 42cm. This multi-paneled print is known for its vibrant colors and intricate swirls, depicting idealized female figures sat atop of images of edible products that reference the original advertising campaign.
Mucha’s work demonstrates his signature use of movement and line in his art, with the woman’s hair being particularly iconic. The colors he used are also meant to draw attention to the products he was advertising. By fusing both advertising elements into a single artwork, Mucha gave birth to what would soon become known as ‘the art poster’.
The success of this piece led Mucha to expand his business further and open up a gallery devoted solely to showcase his poster prints. His style went on to influence many other artists during this period such as Berthe Morisot whose painting Un Village proves how far Mucha’s design ideals had spread during this time. As one of the original forefathers of ‘the art poster’, Alphonse Mucha has left behind an enduring legacy which continues to inspire many contemporary artists today.