The artwork titled “Cachou Lajaunie” was crafted by artist Leonetto Cappiello in the year 1900, representing the Art Nouveau movement. This particular piece falls under the genres of advertisement and poster, showcasing the stylistic features of the era.
The artwork features a spirited female figure dressed in a green dress with puffed sleeves, indicative of early 20th century fashion. Her fiery red hair stands out against the brown background as she confidently holds a small object (likely the product being advertised) in her right hand, while her left hand delicately holds a lit cigarette, from which smoke elegantly trails upward. The text “Cachou Lajaunie” is prominently displayed in bold, black lettering, curving around the figure. The top and bottom text panels advertise the product, emphasizing its indispensability for smokers and indicating its availability in main pharmacies, tobacco shops, and perfumeries. The composition and stylization are characteristic of Cappiello’s work, with a focus on vibrant colors and bold graphic elements to capture the viewer’s attention.
