The artwork titled “Cachou Lajaunie,” created by Leonetto Cappiello in the year 1920, belongs to the Art Nouveau (Modern) movement. This exemplary piece falls under the genre of advertisement posters, showcasing the distinctive style of its epoch.
In the artwork, a vivacious woman with fiery red hair is depicted in a moment of elegance. She is adorned in a vibrant dress composed of colorful, leaf-like patterns that appear to cascade around her, emulating a sense of motion and liveliness. The woman holds a small case of cachous, which are tiny breath-freshening lozenges, and an ethereal cloud of smoke encircles her head, adding a sense of whimsy and allure. The background is dark, which accentuates the woman and the bright colors of her dress, drawing the viewer’s focus to her. The name “Cachou Lajaunie” is prominently displayed at the top in bold, yellow letters, capturing attention and conveying the purpose of the advertisement. The artist’s signature, “Cappiello,” can be seen at the bottom left, adding a personal touch to this distinctive poster.
