The artwork titled “Coca-Cola Ad Illustration” by artist Haddon Sundblom, created in 1949, is an oil, pencil, and card illustration. Measuring 40.31 by 45.09 centimeters, the piece belongs to the Kitsch art movement and is classified under the genre of advertisements.
The artwork depicts a cheerful woman in mid-20th century attire with a hat and coat, holding a bottle of Coca-Cola in one hand and reaching for another packet from a prominently displayed stand filled with Coca-Cola bottles. The backdrop suggests a grocery or retail setting, enhanced with colorful balloons labelled “Party” and “Guests?”, hinting at the social appeal of the product. The overall impression is a celebration of the Coca-Cola brand, capturing the essence of post-war consumer culture and its association with happiness and social activities.
