The artwork, titled “Coca Cola Springboard Girl Tin Serving Tray,” was created by Haddon Sundblom in approximately 1939. This piece of art is associated with the Kitsch art movement and serves as an advertisement, specifically within the pin-up genre. The artwork has dimensions of 33.66 by 26.67 centimeters.
The artwork features a vibrant depiction of a woman seated on a striped diving board beside a pool, holding a bottle of Coca-Cola. The woman is adorned in a white swimsuit and high-heeled sandals, exuding a cheerful and relaxed demeanor. Her pose and attire are emblematic of the pin-up style, often used in mid-20th century advertising. The background showcases a bright, inviting swimming pool, adding to the refreshing and leisurely atmosphere. The border of the serving tray is accented by a classic red Coca-Cola label at the top, with the words “Delicious and Refreshing” prominently displayed, encapsulating the brand’s iconic advertising ethos.
