The artwork titled “Coca-Cola Teen-Age Pin-Up Girls calendar 1945” was created by the artist Haddon Sundblom in 1945. This piece belongs to the kitsch art movement and falls under the genres of advertisement and pin-up. The dimensions of the artwork are 33 x 53 cm.
The artwork vividly captures the essence of the mid-20th century American advertisement culture. At the center, a youthful woman is rendered in a classic pin-up style, exuding an aura of carefree joy and attractiveness typical of the era’s commercial art. She is depicted in a bathing suit, lounging at the beach, with waves in the background and a radiant smile that epitomizes the refreshing nature endorsed by Coca-Cola. Below this central image, the calendar is displayed with a focus on the months of July and August for the year 1945. Accompanying the calendar dates, a smaller illustration shows a young couple enjoying Coca-Cola by the seaside, reinforcing the brand’s association with leisure and refreshment. The Coca-Cola bottle and logo are prominently featured in the lower right corner, reiterating the product’s prominence in the artwork. The phrase “Refreshing… so refreshing” adds a verbal reinforcement to the visual appeal, encapsulating the brand’s message effectively.
