“contratto”; An Advertisement for Liquor (1922) by Leonetto Cappiello

Artwork Information

Title"contratto"; An Advertisement for Liquor
ArtistLeonetto Cappiello
Date1922
Art MovementArt Nouveau (Modern)

About "contratto"; An Advertisement for Liquor

The artwork, titled “Contratto; An Advertisement for Liquor,” was created by Leonetto Cappiello in 1922. It belongs to the Art Nouveau (Modern) movement and falls under the genre of posters and advertisements.

The artwork features a dynamic and whimsical portrayal of a figure joyfully holding an oversized glass of liquor. The figure is dressed in a vibrant, swirling costume with striking colors and patterns, evoking a sense of movement and festivity. The large glass is depicted with an exaggerated overflow of frothy liquid, enhancing the celebratory atmosphere. The background is a deep, contrasting black, making the vivid colors of the figure and the glass stand out prominently. The word “CONTRATTO” is boldly displayed at the bottom of the artwork in an eye-catching font, encapsulating the essence of the advertising purpose. The composition is marked by Cappiello’s characteristic use of visual drama and lively expression, typical of the Art Nouveau style.

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