The artwork “ELEPHANT (Gold)” by Jeff Koons, created in 1999, serves as a notable example of Neo-Pop Art. Fashioned from steel, this sculpture embodies the genre with its vibrant and reflective characteristics, contributing to Koons’ renowned exploration of popular culture through his art.
The artwork exhibits a minimalist yet striking representation of an elephant, rendered in a bold gold color. Its form is simplified into a silhouette-like shape with smooth, rounded edges. The reflective quality of the steel material infuses the piece with a luminous quality, engaging the viewer and the surrounding environment. The surface gleams with a high polish, embodying Koons’ typical fascination with the allure of consumerism and the aesthetics of refined industrial materials. The simplicity and abstraction of the form give it a sense of modernity and playfulness, consistent with the themes of Neo-Pop Art.
