“Face It (Green)” is a piece of conceptual art created by the artist Barbara Kruger in 2007. The artwork is categorized under the figurative genre within the broader art movement of conceptual art. The artwork utilizes a stark, high-contrast color scheme, prominently featuring the color green. It displays a photograph of a person, with the word “Face” in bold, white font against a black strip at the top. Below the word “Face,” occupying a large part of the image’s lower section, is an exclamation “It!” in white text highlighting the command form of the statement.
In the center of the image, there’s a tag with a text that reads, “This luxurious garment won’t make you rich or beautiful.” This statement seems to be a commentary on consumerism and the hollow promises of advertising. The overall composition is reminiscent of mass media and advertising design, which is a common theme in Kruger’s work. Her art often explores power structures, identity, and consumerism, frequently utilizing text to challenge viewers and provoke critical thought about societal norms and expectations.
