The artwork entitled “Girl Riding her Bicycle,” painted by Haddon Sundblom in 1944, is an oil on canvas piece representing the Kitsch art movement. The artwork, with dimensions of 71.12 x 87.63 cm, was created as part of the Coca Cola Advertisements series and falls under the genre of advertisement.
The artwork vividly portrays a cheerful young woman, captured in mid-motion as she rides her bicycle. Dressed in a white blouse and a brown plaid skirt, she exudes a sense of joy and freedom. Her radiant smile and bright eyes create a captivating focal point, drawing viewers into the scene. The bicycle’s front basket is notably filled with Coca Cola bottles, fresh greens, and a loaf of bread, symbolizing a leisurely, wholesome outing. The contrast between the subject’s light apparel and the dark, minimalist background enhances her prominence within the composition, aligning perfectly with the objective of advertisement to attract and retain viewer attention.
