The artwork, entitled “It’s a Psychological Fact Pleasure Helps your Disposition” by Eduardo Paolozzi, was created in 1948 and belongs to the Pop Art movement. This figurative piece explores themes through visual representation with a focus on the domestic sphere.
The artwork vividly depicts two domestic scenes featuring women engaged in household chores, emblematic of mid-20th century advertising aesthetics. The upper image showcases a woman in a well-appointed kitchen, complete with appliances, while she confidently handles a vacuum cleaner, symbolizing the joy brought by modern domestic technology. The lower image portrays another woman, smiling as she holds a doll, amidst a child’s playroom filled with toys and a blackboard. Both scenes emphasize the portrayal of women finding happiness and fulfillment in performing domestic duties, thus reflecting societal norms and expectations of the era regarding gender roles and the idealized domestic life.
