“New Hoover Deluxe Rug Shampooer,” created by Jeff Koons in 1979, is a ready-made sculpture that falls within the Conceptual Art movement. This remarkable piece exemplifies the use of everyday objects in the fine arts, probing the boundaries of what constitutes art.
The artwork presents a Hoover Deluxe Rug Shampooer, an everyday household appliance, positioned within a transparent, illuminated display case. The shampooer is meticulously arranged and brightly lit from behind, highlighting its features and evoking a sense of reverence typically reserved for high art or religious icons. The strategic lighting and clear casing confer an almost shrine-like quality to the shampooer, transforming an ordinary object into a provocative commentary on consumerism, value, and the art world itself.