The artwork titled “New Hoover Quik Broom, New Hoover Celebrity IV” by Jeff Koons, created in 1980, is a ready-made piece belonging to the Conceptual Art movement. It is a sculpture that prominently features household appliances, emphasizing the intersection of art and consumer culture.
The artwork itself consists of two vacuum cleaners, each fixed in an upright, vertical position. The first vacuum, labeled “New Hoover Quik Broom,” is sleek and beige with a black handle and a red switch. Adjacent to it is the “New Hoover Celebrity IV,” a more rounded, compact model in a combination of blue and white. Both vacuums are meticulously displayed with their cords coiled, emphasizing their new, unused condition and transforming these everyday objects into aesthetic subjects within a gallery setting. The minimalistic background and precise arrangement heighten their prominence, inviting viewers to reconsider the ordinary in a gallery context.
