“Off to Market” is an artwork created by William H. Johnson in 1941. This piece belongs to the Naïve Art (Primitivism) movement and is categorized as a genre painting.
The artwork depicts a stylized, vivid scene capturing a moment in daily rural life. A figure, presumably a farmer dressed in a yellow hat, white shirt, and blue overalls, stands prominently. Beside him is a donkey, harnessed and seemingly ready for the journey to the market. The use of bold, contrasting colors and simplified forms are characteristic of Naïve Art (Primitivism), contributing to the piece’s unique aesthetic. In the background, there are elements of the rural setting, including simple structures and abstract representations of fields and paths, enhancing the vibrant and somewhat playful nature of the composition.
