“Penney’s Rainbow Lane” is a poster created by the artist Peter Max in 1967, belonging to the Pop Art movement. The vibrant poster is a representation of the Pop Art genre and exudes the distinctive, colorful style characteristic of Max’s works from that period.
The artwork prominently features a psychedelic blend of colors including bold reds, yellows, and greens, with the vibrant, swirling patterns often associated with the 1960s counterculture. The top portion of the artwork depicts a cosmic scene with planets and celestial objects, highlighting an otherworldly theme. At the center, a rainbow arches above a surreal landscape, evoking a sense of whimsy and imagination. Below the rainbow, text elements announce the introduction of fashions by Mary Quant and others, presented as a “Mixed Media Event.” The lower section of the poster transitions from warm yellow to deeper orange hues, providing a gradient backdrop for the stylized, colorful typography. The overall composition of the artwork combines elements of fantasy and pop culture, showcasing Max’s signature style and the expressive tendencies of Pop Art.