“Per cambiare l’arte,” created by the artist Ben in 1975, is an example of Conceptual Art within the figurative genre. The artwork presents a written list against a red background, comprising phrases in white paint.
The artwork displays six lines of handwritten text in a gentle script, conveying instructions for changing art. The phrases listed are provocative, suggesting actions such as “passare inosservato” (go unnoticed), “copiare” (copy), “essere un fallito” (be a failure), “non parlare più d’arte” (stop talking about art), “diventare anonimo” (become anonymous), and “suicidarsi” (commit suicide). The stark contrast between the white text and the red backdrop, as well as the form of the instructions, reflect the conceptual nature of the piece, pushing viewers to contemplate the themes and the radical statements presented by the artist.
