The artwork, titled “Pneu Baudou ‘la Sirène,'” was created by the artist Leonetto Cappiello in the year 1910. It is a part of the Art Nouveau (Modern) art movement and falls under the genre of poster advertisement.
This captivating poster depicts a mermaid rising from the water, holding a large bicycle tire above her head. The mermaid is characterized by her flowing hair and fluid movements, which blend seamlessly with the waves around her. The prominent use of contrasting colors—deep blue for the water, vibrant red for the background, and the mermaid’s pale green tail—creates a striking visual appeal. The text “Pneu Velo Baudou ‘la Sirène'” is prominently displayed at the bottom, advertising the bicycle tire company. The poster is further enhanced by smaller text providing additional information about the company’s location, emphasizing its proximity to Bordeaux. The overall composition and style reflect the elegance and dynamism typical of the Art Nouveau movement, making it an effective and memorable advertisement.
