The artwork, titled “Promotional Poster for Mosselprom,” was created by Alexander Rodchenko in 1920 and belongs to the Constructivism art movement. It serves an advertising purpose, specifically as a poster, within the genre of commercial promotion.
The artwork exhibits a striking use of bold typography and geometric design, which are hallmarks of Constructivist aesthetics. The lettering is prominent, utilizing a strong contrast of red and blue colors against a white background, effectively drawing attention to the promotional message. The text encourages the purchase of affordable bread, highlighting a significant discount of 15%. The central section of the poster features illustrations of different types of bread, visually communicating the product being advertised. The composition is further enhanced by diagonal stripes that create a dynamic and engaging visual effect. Overall, the artwork effectively combines text and imagery to communicate its message in a visually compelling manner.
