The artwork, titled “Schlitz beer advertisement,” is a creation by the artist Haddon Sundblom. Executed in watercolor and gouache on paper, this piece is an example of the Kitsch art movement. It functions as an advertisement and measures 40.64 x 57.78 cm.
Depicted in the artwork is a cheerful, wintery scene with a woman dressed in a fur-trimmed winter coat, smiling and holding a pack of Schlitz beer cans. The scene is imbued with a sense of joy and festivity, accentuated by the text “Know the real joy of Cool LIVING!” prominently featured at the top. Snow-covered landscapes and clearly designed to associate the brand with the crisp, refreshing experience of winter, the advertisement exudes an inviting and jovial ambience. The use of bold, vibrant colors and detailed brushwork emphasizes the celebratory nature of the advertisement, highlighting Schlitz beer as “The beer that made Milwaukee famous.”
