The artwork, titled “Seldague,” was created by Leonetto Cappiello in the year 1920. It is associated with the Art Nouveau (Modern) movement and falls within the genre of poster advertisement.
The artwork depicts a dynamic scene in which a diver, clad in a red swimsuit, is poised mid-air as they dive into a bathtub filled with concentric swirling waves. Boldly contrasting colors of red, blue, and white capture the viewer’s attention, emphasizing the energy and modernity that is characteristic of the Art Nouveau style. The composition is further complemented by the playful yet elegant typography at the bottom of the poster that reads “SELDALGUE: LE BAIN DE MER CHEZ SOI,” which translates to “Seldague: The Sea Bath at Home.” The poster advertises a product that brings the experience of a sea bath to the comfort of one’s home, essentially capturing the essence of modern convenience and luxury.
