Snapchat: Augmented Reality World Lenses (2017) by Jeff Koons

Snapchat: Augmented Reality World Lenses - Jeff Koons - 2017

Artwork Information

TitleSnapchat: Augmented Reality World Lenses
ArtistJeff Koons
Date2017
Art MovementPop Art

About Snapchat: Augmented Reality World Lenses

The artwork, titled “Snapchat: Augmented Reality World Lenses,” was created by Jeff Koons in 2017 and belongs to the Pop Art movement. It falls within the genre of augmented reality.

The artwork features a highly reflective gold balloon sculpture of a dog, rendered in augmented reality. The virtual sculpture is situated in an outdoor park environment, surrounded by people who appear to be interacting with it through their mobile devices. The surrounding greenery and natural light enhance the vividness and realism of the augmented reality experience, blending the digital and physical worlds seamlessly. This piece exemplifies the innovative integration of art and technology, characteristic of contemporary Pop Art, and highlights Koons’ fascination with mass-produced objects and their transformation into high art.

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