“The Cineroleum,” crafted by Assemble in 2010, exemplifies an innovative approach within the architecture genre. The artwork displays a transformative use of space, turning an old petrol station into a captivating cinema.
The artwork features a striking neon sign reading “THE CINEROLUM” at its apex, rendered in clear, sharp lettering. Beneath this, a structure of what appears to be fabric or draped material encloses the space, lending it both a temporary and welcoming feel. The setting is somewhat urban, surrounded by taller structures that recede into the night sky. The scene is accentuated by the glow of artificial street lights and the blurred red and white streaks produced by moving vehicles, suggesting an active, living environment even at night.
