The artwork titled “Thermogène Warms You Up” is a creation by the artist Leonetto Cappiello, completed in 1909. It is an advertisement poster that falls within the Art Nouveau (Modern) art movement, measured at dimensions of 114.5 x 159.5 cm. The genre of this piece is rooted in promotional graphics, designed to captivate and inform viewers about the product it advertises.
The artwork vividly displays a dynamic figure enveloped in flames, with the intention of promoting a product named Thermogène. The figure is characterized by a striking contrast of bold colors, predominantly green for the body and vibrant red and yellow for the flames, which emanate from the upper chest area, symbolizing warmth and energy. The text on the poster, written in French, strongly emphasizes the product’s ability to generate heat and offers relief from ailments such as coughs, rheumatism, and side stitches. The typography is prominent and clear, with “LE THERMOGÈNE” in large, yellow capital letters at the top and additional descriptive text in red and yellow against a dark background, making the message visually compelling and easy to read. This poster encapsulates the essence of Art Nouveau, with its emphasis on strong lines, vivid colors, and an overall sense of exuberance and movement.
