TRADEMARK [#1] (1962) by Edward Ruscha

The artwork “TRADEMARK [#1]”, created by Edward Ruscha in 1962, is a part of the Pop Art movement and belongs to the genre of figurative, sketch, and study. This piece is a member of the “Trademark 1961-1963” series.

The artwork prominently features the iconic logo of “20th Century Fox,” utilizing bold red and blue colors that capture the Pop Art movement’s affinity for commercial imagery and popular culture. The design’s geometric form and vibrant palette highlight Ruscha’s skill in transforming everyday commercial graphics into fine art. The distinctive triangular shape and dynamic, radiating lines in blue create a sense of movement and depth, which is contrasted with the bright red text that reads “20th Century Fox.” The edges of the shapes and letters are slightly irregular, suggesting a hand-drawn quality that aligns with the sketch and study genre, emphasizing Ruscha’s exploration of typographic forms and commercial trademarks.