TRADEMARK [#3] (1962) by Edward Ruscha

“TRADEMARK [#3]” by Edward Ruscha, created in 1962, is a notable work within the Pop Art movement. Characterized as a figurative, sketch and study, this artwork stands as part of the “Trademark 1961-1963” series. The artwork prominently features the iconic “20th CENTURY FOX” logo, rendered with a dynamic interplay of colors and geometric shapes. The dominant hues include striking red, deep blue, and stark white, set against a backdrop of meticulously outlined geometric forms. The vivid red “20th” occupies a central position, while the blue background and radiating white beams suggest a sense of motion and depth. The precise and bold arrangement of typography exemplifies Ruscha’s fascination with commercial imagery, reflecting the era’s burgeoning focus on media and popular culture.