TRADEMARK [#7] (1962) by Edward Ruscha

The artwork titled “TRADEMARK [#7]” was created in 1962 by Edward Ruscha. It is affiliated with the Pop Art movement and belongs to the “Trademark 1961-1963” series. The genre of this artwork is figurative, sketch, and study.

The artwork presents a visual representation of the iconic 20th Century Fox logo. The central focus of the piece is the bold and prominent text “20th Century Fox” rendered in a vibrant and eye-catching color palette. The text is set against a deep blue background that comprises the right portion of the composition, while geometric rays of light extend from the text to imply depth and dimension. The upper left portion features abstract repetitions of yellow and blue segments that evoke the towering spotlights often associated with the original logo. The overall composition integrates Ruscha’s characteristic combination of graphic design elements and fine art techniques.