“Untitled (I shop therefore I am)” is a poignant piece created by Barbara Kruger in 1987, utilizing silkscreen and vinyl as its medium. This artwork is emblematic of Conceptual Art and Feminist Art movements, and is classified within the figurative genre. It stands as a striking critique and commentary on consumer culture.
The artwork features a black-and-white photograph of a hand holding a white card bearing the bold red text, “I shop therefore I am”, set against a contrasting grey background. Enclosed within a thick red border, the piece effectively juxtaposes the philosophical dictum “I think therefore I am” with a contemporary commentary on consumer identity. Through its minimalistic yet powerful visual language, the artwork underscores societal norms and consumerism’s impact on personal and collective identity. The strategic use of text and image reflects Kruger’s distinctive style, compelling viewers to question and reflect on the deeper implications of their consumer behaviors and societal values.
