The artwork titled “Veedol Pin-Up Advertisement,” created by Haddon Sundblom around 1950, is a lithographic piece on linen. Measuring 90.8 by 45.72 cm, this artwork falls under the kitsch art movement and serves as a pin-up advertisement. The advertisement is for Veedol motor oil and represents both the genres of advertisement and pin-up art.
The artwork prominently features a glamorous woman adorned in a yellow swimsuit, lounging and basking in the sunlight on a beach towel. Her relaxed pose, with her head tilted back and her eyes closed, exudes a sense of leisure and contentment. Surrounding her, various accessories such as sunglasses and a striped beach bag, contribute to the summery, idyllic beach scene. The lush greenery in the background juxtaposed against the warm tones of the sands highlights the carefree atmosphere. The piece is distinctly marked with the Veedol logo and further textual information about the Société Nouvelle des Huiles Minérales, a distributor of motor oil, thus cementing its place as a commercial advertisement. The vibrant, illustrative style and the idealized depiction of the female figure are characteristic of mid-20th-century pin-up art.
