The artwork, titled “VIEW OF THE BIG PICTURE,” was created by Edward Ruscha in the year 1963. It belongs to the Pop Art movement and falls under the genre of figurative art. This particular piece is a part of the “Trademark 1961-1963” series.
The artwork comprises a triptych, with each panel presenting a different perspective of the well-known 20th Century Fox logo. The composition plays with geometric forms and stark contrasts, with the deep blue triangular sections juxtaposed against the white backdrop. This deliberate manipulation of the perspective amplifies the iconic red and white lettering of “20th CENTURY FOX,” making the logo the central focal point. The use of bold colors and clean lines exemplifies the characteristics of the Pop Art movement, highlighting Ruscha’s ability to transform a commercial logo into a work of fine art.
